Tips For Preparing Your Rental Property For Showings…
Article by guest author – Alice Robertson
Photo via Unsplash
Renting out properties comes with many challenges, the first of which is creating an atmosphere that potential renters will love. Sprucing up the property is a multi-step process, but many items are relatively simple. Helpful marketing, curb appeal, immediate impressions, and amenities are all benefits to take into consideration. Here’s your guide to getting your rental property in excellent shape to show renters.
Online and Social Media Marketing
Your potential renters most likely found you through online searching, which means your website must be superb. Some will base their agreement on what they see online alone, and others will feel intrigued to see the property in person. Build a strong website and build interest in your property.
Post plenty of photos of the property itself, and do a virtual tour when possible. Amenities should get a devoted page with photos and specific details. For instance, note how many stationary bikes are in the gym. Though you should be giving all the information you need, still consider an FAQ (frequently asked questions) section. It’s easy to overlook details while you’re shopping, so make it easy for your visitors.
Facebook is a great way to reach a large number of potential renters for your rental property. To start, create a Facebook page for your rental property and include high-quality photos and videos. Be sure to describe the features of your rental property in an engaging way. Then, create a Facebook ad campaign and target potential renters in your area. You can create Facebook ads using a free online ads maker. Choose a template and customize it by changing
the text, images, background, and colors.
Curb Appeal
A renter’s first impression as they approach your property is essential. Tune-ups are often
relatively simple:
- Maintain the lawn
- Buy a fresh front doormat
- Maintain the front entry
- Upgrade the front porch light
- Power wash the driveway and footpaths
- Contact Husser Window Cleaning to clean your windows
If you’re looking to go all out, there are even more options:
- Replace the roof
- Redo the walkway
- Modernize siding
- Get a new front door
- Fix, secure, or replace the garage door
Safety features are always a plus for renters, so add security lights, window sensors, and a smart doorbell. Installing a security system adds even more value to the property, which can be factored into the rent.
Entry First Impression
The way renters feel the moment they step through the door is impactful. The lighting should be just right, the temperature appropriate for the weather, and a pleasant (yet not overwhelming) scent. The air shouldn’t feel stale and stagnant, so if your AC or heater isn’t keeping things moving, try turning ceiling fans on low. Some other options for creating a welcoming entry include:
- Adding seating
- Decorating with wall art or mirrors
- Adding an area rug
- Painting the area a calm, neutral color
This impression takes only a second or two, so don’t overlook its importance. Consider things like weather conditions: if it’s snowing outside and the entryway is hardwood floors, an area rug is a must.
Amenities
Amenities can make or break a deal. If you can, go over complaints from former tenants and see if you can get ideas for new amenities. Some may just need replacing: if the community dryer is breaking down weekly, it’s probably time to invest in a new one. Other amenities to consider are:
- Pet amenities
- In-home washer and dryer
- Parking and transportation amenities
- Valet trash service
Many people are willing to pay more for amenities, so rent can reflect those bonuses. Compare your pricing to others in the area and the kinds of amenities they offer. You may be able to adjust what you offer and win over more renters!
Refinancing to Pay for Upgrades
Making upgrades can be expensive, and it’s not always easy to come up with the money you need. One option you may want to consider is refinancing your rental property. What is refinancing a home? Refinancing can give you access to extra cash that you can use for repairs, renovations, or even just day-to-day expenses. And if you refinance at a lower interest rate, you could save money on your monthly payments as well. Before you decide whether refinancing is right for you, make sure to compare offers from multiple lenders and understand the terms of your new loan.
With the right online and social media marketing, you can drive traffic to your company. Curb appeal and first impressions while entering property tell renters a lot about the building. Amenities are also key as they can set you apart from other available properties and ultimately make yours more valuable. Finally, consider refinancing if you need some extra cash to make these upgrades. Follow these steps and see the results for yourself.
Norm has been cleaning windows in the Seattle area for nearly 30 years, and quite frankly, he enjoys it! He can also help you with your gutters and other outside tasks. Norm will be happy to answer all of your questions, and he know the mistakes to avoid. Norm cleans private homes or apartment complexes.
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